Stealth Marketing
Like many writers, I have issues with shameless self-promotion: I really hate blowing my own horn because isn’t that exactly what Christian humility tells us NOT to do? Like every writer, though, I...
View ArticleScary Publicity Stories
Like most authors, I have a second job title: Doer of Whatever It Takes to Get My Books in Front of the Public So They Will Sell. Much of the time, it’s a pretty cool job with a lot of variety....
View ArticleWhat is a Literary Publicist?
A publicist is a professional who has both the know-how and the network in place to help bring your name to the public. In the literary world, a publicist is key to the marketing plan, to create...
View ArticleTen Tips for a Satisfying Radio Interview
The Water Cooler is pleased to host guest blogger Cynthia Ruchti. Welcome Cynthia! The success of a radio interview is as easy to calculate as the number of baby guppies born in the night. Did...
View ArticleSo You Want to Be on Television
So you want to be on television? What outfit should you select? What should you avoid wearing? Dangling earrings or studs? And how about that red lipstick? Recently, I was interviewed on our city’s...
View Article
More Pages to Explore .....